StudyTrip Ashridge

Overview

Completing this course has an enormous value for you. Ashridge Executive Education programs are consistently ranked amongst the best in the world by the Financial Times. As the only students of higher education in Switzerland you have the chance to learn in a grand ambience from the very best – will you have such an opportunity again?

sib_dipl-marketingmanager-hf_highlights_renommierte-partner_ashridge-executive-education_east-view.jpg

Worth knowing

Certificate
After completing the course you will receive a certificate.

Easiest way of travel
We recommend travelling with the passport instead of the identity card – border control at the airport is much faster with the passport.

Bring with you
Bring own laptop / tablet and appropriate adapter for English sockets with you. Gym and pool facilities on-site. Bring warm clothes, the rooms are rather cold and suitable footwear for a walk. 

Liability
Every student is fully responsible for any possible damages caused on the university’s premises during the stay. Our institute will not assume any liability.

Facts & Figures

Course Content

  • What is digital transformation?
  • The connected consumer & the changing behavioural landscape
  • Re-imagining the consumer journey
  • Future of consumer aspirations
  • Managing hybrid communications
  • Hybrid communications & campaign effectiveness
  • Lecturer: Mike Cooray and Liliana Caimacan

Flights

Booking

Students have to book their flights themselves. 

Outward Journey - Thursday, August 18th 2022  
07.05am departure from Zurich Airport (Swiss LX316)  
07.55am arrival at London Heathrow Airport  
Transport to Ashridge is organised for you.

Return Journey - Friday, August 19th 2022 
07.40pm departure from London Heathrow Airport (British Airways BA720)  
10.30pm arrival at Zurich Airport  
Transport to the airport is organised for you. 

Outward Journey - Thursday, September 1st 2022  
07.05am departure from Zurich Airport (Swiss LX316)  
07.55am arrival at London Heathrow Airport  
Transport to Ashridge is organised for you.

Return Journey - Friday, September 2nd 2022 
08.05pm departure from London Heathrow Airport (Swiss LX339)  
10.45pm arrival at Zurich Airport  
Transport to the airport is organised for you. 

Schedule

Course

  • Day one 10.00am to 6pm
  • Day two 8.00am to 5pm

Breaks

  • Breakfast 7am to 9am
  • Lunch 12.30pm to 2pm
  • Dinner 7pm to 9pm

(subject to change without notice)

Costs & Charging

Two days at Ashridge typically cost around 3000.- Swiss francs (plus travel and accommodation costs). You can visit the seminar for free and only have to pay the travel and accommodation expenses.

The benefits exceed the costs by far: You learn the latest news on digitisation, which increases your market value!

  • Accommodation is £420 including VAT.
  • The price includes overnight accommodation in en-suite bedrooms, breakfast, lunch (2x), dinner, unlimited tea, coffee and biscuits

For administrative reasons SIB will be responsible for the invoicing.

Location

Location

Ashridge Executive Education
Berkhamsted
Hertfordshire
HP4 1NS
United Kingdom

reception@ashridge.hult.edu
+44(0)1442 843491
www.ashridge.org.uk

Contact

Contact Ashridge Executive Education

Katie Gibbard
Project Manager
Katie.Gibbard@hultef.com
+41 43 322 26 62 

Contact SIB
Bettina Herzog 
Study Council
bettina.herzog@sib.ch
+41 43 322 26 70

Registration

Registration

You will be informed by SIB via Notification about the application. We're looking forward to your registration.

Bear in mind that your registration is binding and non-refundable.

sib_dipl-marketingmanager-hf_ashridge_groupphoto.jpg